Why Website Maintenance is Key to a Successful Website
YOU HAVE A WEBSITE THAT IS CRUCIAL to your business. It generates leads, customers, and revenue. It’s a channel through which customers will find you and engage with you. It is fundamental to the success of your business and you want peace of mind that it will be up and available for your audience 24/7, without interruption.
Protect Your Investment
Software is vulnerable and needs to be updated — all software — including the software that powers your website. No one can promise your site will never get hacked, but prevention lowers the odds significantly. By regularly monitoring your site, updating software and security plugins, detecting for malware and promptly removing it — you can trust you’re doing all you can to protect your investment.
Websites Are No Longer “Fix and Forget”
If you don’t have website maintenance carried out monthly, you may actually be throwing money out the window. When visitors go to a website and find it slow or problematic, they often don’t stick around. Many website owners never check their website to see how it’s functioning. Missed website issues or downtime can lose potential customers.
Benefits of Maintenance
Many people don’t realize the benefits of regular site maintenance:
It’s essential to keep your software updated to prevent malware. As technology evolves, website software is constantly changing to make it more secure, faster and more visible to search engines.
Your website’s speed, load time, downtime and uptime — its performance — is dependent on the software and plugins functioning as they should.
For your website to grow — and be found on the world wide web by more and more people — you need to be adding fresh content, monitoring analytics and making design changes frequently.
Costs More to Fix than Maintain
Inexperience and neglect can damage the look and functionality of your website. When that happens, you have a choice to make. One, you try and fix it yourself, in which case you may do further damage. Or two, you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance keeps your web site running properly.
Do It Yourself?
Keeping your website up to date, backed up and secure can be time-consuming and a little tedious. It takes you away from what you probably should be doing, which is building relationships with your customers and growing your business.
Technology continues to rapidly evolve — are you equipped to keep abreast of all the trends and developments?
Call in a Professional
Would you try to fight a court battle without a lawyer? Then why try to maintain your own website if you’re not a web professional? By securing an experienced web professional to update and maintain your site properly you are actually saving potential lost sales and visitors.
Why not deal with what you know best and let a web professional deal with what they know best.
If you’re interested in securing a website care plan for your web site, contact us to learn how YAP™ Website Solutions can keep your site in proper working order.